New Paths to Art:
The Intelligent and Efficient Link between Culture and Business

Culture and business enterprises can work together for mutual profit. The Foundation for Art and Culture e.V. and the MKM have created ideal preconditions for a cooperation with enterprises from the business sector. We build networks, and our work consciously focusses on the individual goals of companies that wish to enter cultural sponsoring activities. Each company that becomes involved in our projects has a range of possibilities at its disposal. We offer our partners service packages that are custom-tailored to their needs. We communicate, design, configure and take new paths.

Service Offers for Sponsors

Here are just a few of the diverse, individually adaptable services we offer to sponsors:

• Utilization of a broad network linking culture, business and political decisionmakers
• Company-specific, tailor-made events in keeping with the demand profile and internal and external communications needs of the sponsoring enterprise
• Presentation of company logo on all print productions
• Placement of company logo in exhibition spaces
• Presentation of sponsoring company/its products in the museum vestibule/courtyard
• Links from museum Internet site to sponsoring corporations
• Welcoming words by the sponsor in exhibition catalogues
• Naming of sponsor in all press releases and materials
• Presentation of sponsoring company at the press conference on exhibition openings, e.g. corporate information in the press dossier, participation of corporate representative in press conference
• Speech by a corporate representative at the exhibition opening
• International marketing of exhibition, and concomitantly of the corporate sponsor
• Utilization of visual material from an exhibition in the design of image brochures, business report, employee newspaper and print advertising
• Photo opportunities in exhibition spaces and use of museum premises (designed by Swiss star architects Herzog & de Meuron) to publicize your company/its products
• Free admission to museum and/or projects for sponsor’s customers and employees
• Invitation to vernissage/exclusive preview followed by dinner in the museum for sponsor, customers and employees
• Organization of sponsor art soirées during an exhibition (incl. tours/discussions with the artists)
• Art dinners with dinner speech by an outstanding personality in public affairs/museum as special location for corporate events
• Integration of sponsoring enterprise in exhibition preparations (meetings with collectors, artists and their friends, etc.)
• Exclusive tours to studios of selected artists, for top management/top customers
• Organization of art tours to biennales, key exhibitions, etc., combined with visits to studios/private collections, discussions with museum directors/curators
• Support in beginning or building a corporate collection

Contact:

Foundation for Art and Culture
Prof. Dr. h.c. Walter Smerling
Chairman
Viktoriastr. 26
53173 Bonn
GERMANY

Fon 0049 (0)228 - 934 55 -0
Fax 0049 (0)228 - 934 55 -20
kultur[at]stiftungkunst.de